We’re experienced experts in all the fields of classic qualitative research, whether it is revealing, developing and evaluating or advertising, branding, design, concepts, trade marketing and strategy. We work across a broad range of sectors. Most of our projects concern Hungary but we are also experienced in coordinating international qualitative projects.

Our self-developed methods cover the widest range of qualitative research anging from in-depth understanding to combined methods that also provide quantitative results.

Around a third of our projects are international, and we’re experts in running these projects to the highest quality standards. We have built well-established relationships with agencies and freelancers mainly in Germany and the neighbouring countries of Hungary.

We do not believe and do not claim that we are know-it-alls, so we co-operate with practicing and authentic representatives of several related disciplines.

The most exciting challenges

• A Hungarian investor living abroad wanted to find out whether there are opportunities for creating an international fast food from lángos (a typical Hungarian fried dough) like gyros, hamburger or pizza, and how an international fast food chain could be built around this food.
• A brewery commissioned us to make a complete pub segmentation, in connection with which we also created the typology of beer drinkers going to particular pubs.
• As Hungarian ice cream consumption habits differ significantly from that of the English-speaking world, we were looked for opportunities to expand ice cream consumption situations on behalf of a multinational ice cream manufacturer.
• In research that we conducted for another brewery, we found the product values built on which a non-alcoholic beer can be made popular among beer drinkers.
• Owing to repeated commissions by a paint manufacturer, we were part of the birth and strengthening of various brands from the very beginning in a product category in which branding was less typical at that time.
• With the help of glasses with a built in camera, we revealed the hot and cold spots of retail outlets, and optimized the placement of POS materials.