Major Judit

I graduated at Eötvös Loránt University, Budapest in 1997 as a psychologist – during my studies I specialized on economic and organizational psychology.

I started my training as a qualitative researcher in 1997 at Hoffmann Research International. I conducted my first own projects in 1998.

Between 1999-2000 I worked at Ogilvy&Mather Budapest as a researcher. I conducted researches during the preparation phase of pitches and advertising campaigns.

In 2000 I joined to INRA Hungary, where I launched qualitative research services, conducted qualitative projects and developed new qualitative products.

In 2002 I co-founded Research Garden qualitative marketing research agency and until 2011 carried out a huge number of Hungarian and international qualitative studies.

Between 2011 and 2014 I was responsible for qualitative projects at Ipsos Hungary as the Deputy Head of the qualitative research department.

Since 2014 I am focusing again on Research Garden projects.