This methodology combines the benefits of qualitative and quantitative market research.
It is ideal when there is a need for guidance figures and understanding at the same time within a short deadline.
It provides us with the possibility to learn the stages and influencing factors of a certain decision making process including the question of „how does the majority’s preference influence or change the decision of the individual”.
We gain valuable quick results in case of:
- supporting the launch of new products and brands on the market, optimalization
- developing communication – to investigate efficiency of our „reason-why”
- revealing the forming of shopping intention – risen needs, price perception