Kvalitatív piackutatás többféle módszerrel

Qualitative market research

Qualitative market research is a type of business consulting as it supports decision making processes. It is searching for answers NOT for „What” and „How many” BUT for „Why” – the focus is on understanding problems.

Ethnographic research
Ethnographic research is an observation-based methodology within market research, which is supplemented with interviews.
Focus group discussion
Focus group discussion is stiil the most popular and most often applied qualitative method. It generally runs with 6-8 respondents,
In-depth interview
In-depth interview is a face-to-face personal interview situation where the respondent is able to talk about less consious and thought-out topics in a trustful, free atmosphere.
Delphi-panel
This methodology combines the benefits of qualitative and quantitative market research.
Shop-insight Recording
The basis of this methodology is the recording of a real shopping activity in the shop.

Who we are

Major Judit

I graduated at Eötvös Loránt University, Budapest in 1997 as a psychologist – during my studies I specialized on economic and organizational psychology.

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Nógrádi-Szabó Zoltán
I graduated at KLTE Debrecen, Hungary as a psychologist in 1995 (with specialization on organizational psychology and marketing). Since then I am working in qualitative marketing research.
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WHY

Listening and revealing is always a challenge
This is what we love in qualitative research
This is why we do qualitative research

HOW

We do not believe in words only
We do not believe that successful business decisions can be made based on what our
respondents tell us They can say anything. Our initial point in analysis is their behaviour and we focus on what they do

WHAT

Coaching by Research
Our clients rely us from research planning until implementing results in their strategy
20+ years experience in qualitative research and consulting
Progressive qualitative strategies
Tailor made research with complex methodologies, no delegated projects

Applied research methods

Well-tried qualitative techniques

Focus groups
In-depth interviews
Multiphased solutions using voting machine

Holistic approaches
Ethnographic interviews
ShopInsight Recording
Garden Express (results within 24 hrs)
Consumer workshops for decision support

Our Clients, who relied on our work…

AKZO Nobel
AMC Networks Central Europe
Axel Springer
Cornexi
Danone
Egis
GSK
ICI
InBev
Mediaworks
MOL
Molson Coors
Nestlé
Partner in Pet Food (PPF)
Polifarbe
Reckitt Benckiser
Rheingold Institute
Ringier
SABMIiller
Sanofi Aventis
Sara Lee
Tetra Pak
TV2
Research Garden
Qualitatvie Research & Consulting
Major Judit

+36-70/293-87-22

Nógrádi-Szabó Zoltán
+36-20/952-78-26
Contact

info@researchgarden.hu

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