Nógrádi-Szabó Zoltán

I graduated at KLTE Debrecen, Hungary as a psychologist in 1995 (with specialization on organizational psychology and marketing). Since then I am working in qualitative marketing research.

I was trained at Medián and at Hoffmann Research International.
Beside working actively in marketing research, I participate in developing and teaching group leading techniques.

I taught qualitative research as part of economic psychology at KLTE (Kossuth Lajos University, Debrecen), Institute of Psychology.

I am co-founder and executive director of Research Garden since 2002.

Between 2011-2015 I worked as the Head of Qualitative Research at Ipsos Hungary.
In 2015 I started my PhD studies at Corvinus University, Budapest on Marketing Research

and Consumer Behaviour Studies Department.

Since 2016 I am working again in Research Garden.