Ethnography in qualitative market research IV. Market potentials in the world of pets.
How Ethnography helps to gather insights and new product development. English subtitle is available....
Ethnography in qualitative market research III.
Home of Ethnography – cleaning. The home of innovation and product development. English subtitle is available.
Ethnography in qualitative market research II.
In this video, we dig deeper into the methodology of ethnographic research, and we try to see some routine task through the eyes of a stranger....
Ethnography in Qualitative Market Research
In our first video we are representing a methodology which we think the most trustful and useful in qualitative market research. Ethnographic research investigates your consumer, your customer within his own environment together with the whole cultural field around.